Sales Pipeline Radio, Episode 208: Q & A with Lisa McLeod @LisaEarleMcLeod

By Matt Heinz, President of Heinz Marketing
If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify,  iTunes, Blubrry, Google Play, iHeartRADIO, or Stitcher
This week’s episode is entitled “What’s your Noble Sales Purpose? Best Practices from Lisa McLeod”.  Lisa is the founder of McLeod & More as well as the Author of Selling with Noble Purpose.
We have vision and mission. We have objectives and sales. We know what we want