By Matt Heinz, President of Heinz Marketing
Yet another great episode this time of Sales Pipeline Radio, live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
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On this episode, “Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness” we talk to John Raguin, CMO at Seismic Software.
“Sales Enablement” is a now a very mainstream category, almost table stakes for B2B companies but this wasn’t the case just four years ago. I ask John how Seismic sees that.
Oh, it’s unbelievable The growth. So over, it’s
