Sales Pipeline Radio, Episode 163 : Q & A with John Raguin @SeismicSoftware

By Matt Heinz, President of Heinz Marketing
Yet another great episode this time of Sales Pipeline Radio, live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Check out the great guests we’ve had so far! We cover a wide range of topics, with a focus on sales development and inside sales priorities. The show is growing like crazy.  You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on Spotify,  iTunes, Blubrry, Google Play, or Stitcher
On this episode, “Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness” we talk to John Raguin, CMO at Seismic Software.
“Sales Enablement” is a now a very mainstream category, almost table stakes for B2B companies but this wasn’t the case just four years ago.  I ask John how Seismic sees that.
Oh, it’s unbelievable The growth. So over, it’s