Sales Pipeline Radio, Episode 132: Q&A with Dave Lorenzo @TheDaveLorenzo

By Matt Heinz, President of Heinz Marketing
Another great episode of Sales Pipeline Radio for you. It runs live every Thursday at 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We’ve already featured some great guests and have a line up of awesome content and special guests going forward.
We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. We’ll publish similar highlights here for upcoming episodes.  You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes and everywhere you listen to great podcasts.
In this episode, we talk with Dave Lorenzo’s about his new book, “The 60 Second Sale” and a lot more!
A lot of B2B sales professionals are doing long term, complex sale efforts, “The 60 Second Sale” sounds a little like “12 minute abs.” I ask