If business is a family, then marketing and sales are siblings forced to share the same bedroom. Both think the other one is always invading their space. Both blame the other for missing socks and having shoes that smell. Both think the other one is always trying to get the other one in trouble at home and at school. One is a slob who believes the floor is the best place for clothes and the other arranges his shirts by color in the closet. Some of you are thinking, yes, that was me growing up while others are glad that you were an only child.
Video: Inbound Leads Vs Outbound Prospecting
You may not agree with my opening paragraph when it comes to marketing and sales in your company, but let’s just say, “buyer beware!” Things are not always what you think they are or how you expect them to be! Sales and marketing can be nicely holding
