Lauren’s App of the Week: Yummly

By Lauren Dichter, Marketing Consultant at Heinz Marketing
“From recipe recommendations just for you to handy tools and helpful videos, Yummly has everything you need to improve life in the kitchen.”
I first heard about this website when I started googling the individual items I had in my fridge/pantry that were going to go bad if I didn’t use them quickly; a few weeks ago I looked up “sweet potato zucchini chicken” in Google and it spit out 27,500,000 results in .41 seconds, one of which was a Yummly webpage titled “10 Best Zucchini Sweet Potato Chicken Recipes”.
A search couldn’t have gone more perfectly! That’s when I decided it might be worthwhile to download the app version. Here, I’ll walk you through that process so you can see if this app makes sense for you.
The first page you see once you open the just-downloaded app looks like this:
It has 26 different types