Is the Telephone Still Effective for Prospecting?

It’s time we put this question to rest once and for all! I can’t even begin to tell you the number of times people ask me this question either when I’m speaking or via email.
Whenever I’m asked this question, I always ask the other person for their answer to the question before I answer it. At least 95% of the time, the response I get is “no” followed by some explanation about how they’ve never been able to make the telephone work. Once they finish talking, I ask them if they like getting phone calls. I get the same answer about 95% of the time: “no”. Let’s cut to the chase and call out the ugly duck: the person who says the telephone doesn’t work for prospecting is the person who doesn’t like talking on the telephone. These are the people that would rather curl up in a corner and