CSO Insights recently enjoyed a wide-ranging discussion with Haya Ajjan, Associate Professor of Management Information Systems at Elon University in North Carolina. Having earned both an MBA and a PhD in IT, Haya brings a unique perspective to her research on sales, social media and information technology. She is the coauthor of “Social Media in Large Sales Forces: An Empirical Study of the Impact of Sales Process Capability and Relationship Performance” and many other scholarly papers.
In 2016, Haya created a center for analytics at her university that currently has students working on projects in the areas of social network analysis and data optimization. Always being alert to practical applications of academic research led to off-campus projects such as creating a web-based dashboard for North Carolina that allows the state to monitor and track its global engagement efforts.
These projects led to the CEO of a company with a large sales force
