There’s something to be said for the “woman’s touch” in sales.
I was called out on Twitter by someone challenging my post about why women excel at sales. This person implied that I was smoking some funny stuff or lived in a state where weed is legal. He was right about my state, but wrong about my state of mind. Women generally rock at sales, and that’s a proven fact.
I thought about ignoring this arrogant barb, but instead chose to forward him some of the research. Not surprisingly, there was no response.
Women in sales know how to build strong relationships. Our brains are hardwired differently than men’s. Our tendency is to nurture, connect, and collaborate. Those are major strengths in this profession. Yet, we must silence the voice that tells us the only way to reach the top of the leaderboard is to model men’s behaviors—whether that voice comes from others
