I spent most of the first two weeks of May attending three consecutive conferences – the Marketo Marketing Nation Summit, Unleash by Outreach and then the SiriusDecisions Summit. I settled back into the office early this week exhausted by also flush with ideas, notes, follow-ups, partner/prospect opportunities and more.
Attending any event successfully requires premeditation on why you’re there and where to spend your time, as well as a keen ability to find and take advantage of serendipitous moments, meetings and opportunities.
Simultaneously, work from the home office rarely slows down and if you have family back home, they probably want to hear from you once in awhile too.
In summary, business travel and conferences in particular can be mentally exhausting. And with the best events, a combination of content and networking has you constantly on the run, facing an ongoing feed of information to digest, where you are focused on capturing information