“How I Work”: Sterling Snow, Vice President of Marketing at Divvy | Inc. @sterlingmsnow

By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Every Thursday we feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week, I was pleased to talk to Sterling Snow, VP of Marketing at Divvy.  Divvy is a rapidly growing company that changes how organizations spend. Sterling’s role as the Marketing head includes overseeing and growing all teams. Specifically he focuses on demand generation, marketing operations and automation, marketing communications, and content strategy.  Here in his own words is how he does it:
Leading our amazing team I’ve increased inbound lead flow by over 3000% quarterly, secured tier