By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well.
Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Ilana Shapiro Yahdav, marketing programs manager for Conversica. How many people do you know who are an ABM Certified Specialist, fluent in Chinese as a third language, and is also a certified Grief Recovery Specialist? Amazing. Here in her own words is how she does it.
Location: Foster City, California.
Number of unread emails right now: 650.
First app you check in the morning? It’d definitely be my email.
First thing you do