“How I Work”: Eric, Martin, VP Account-Based Marketing at SAP @myfavemartin #HowIWork

By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.
It’s our honor to feature a new B2B sales, marketing or business leader every week with our own version of “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to Eric Martin, Vice President, Account-Based Marketing, SAP North America
Eric Martin is VP, Account-Based Marketing, at SAP North America.  In this role Eric is responsible for leading a team that delivers customer-specific marketing plans and tactics, and drives acceleration marketing tactics within the NA market. Previously, Eric led Customer Experience Marketing, and Partner and Channel Marketing at SAP North America. Prior to SAP, Eric held marketing leadership roles in professional services firms Deloitte and The Hackett Group. Eric earned his BA and MBA from