Becoming great at selling – or anything else for that matter – is about making adjustments. In order to make an adjustment you need feedback – something you see, hear or feel that informs your ability to adjust. Take Baseball for example. When I watch my son hit he receives instant feedback from every swing of the bat. He usually crushes the ball and that suggests that no adjustment is needed. If he tops the ball or pops it up it is probably an issue with timing. If he peels the ball to the right, he probably opened his front shoulder too early. If he squares the ball up but doesn’t drive it he probably failed to use his legs. He also has 5 private coaches who coach him or, in other words, provide feedback.