Glue – The Missing Element That Makes Every Sales Training Initiative Successful

I still conduct a limited amount of training with some of my personal clients. We work with companies in more than 200 industries, from startups to multi-billion dollar corporations, that call on every possible vertical and decision maker, in nearly every geography across the globe.  I find that even the most seasoned and resistant of salespeople get to this point: When they realize how much more there is to selling, how much more effective they can be, how much more business they could generate, how they don’t need to have the best price, and how much easier selling can be, they become eager learners.  That brings us to the question to be answered in today’s article: If most salespeople become eager learners and embrace good sales training, why don’t all companies experience the same tremendous revenue growth as a result of sales training?