Octavio Urzúa is CEO Osoji Robotics, based in Chile with offices in the U.S. and Japan. He wrote to tell me how he has used metaphors successfully at critical points throughout his business life from getting a raise to positioning his start-up to
hiring a new team. I am happy to share his letter and those stories to inspire ideas for your business as well.
A Ferrari for a Boeing
It was my first job as an engineer at Accura Systems in Dallas, TX. By then, my English was quite limited, so I didn’t talk or connect a lot with people. However, I had a great idea to implement in the company that I was working on in my free time.
One day, I met the owner in the aisle (actually it was in the restroom) and he asked me how I was doing. Since I don’t like small talk,
I said to him,