Email Prospecting and the One-Swipe Rule

Do you know how your prospecting emails look on a smartphone? Most likely, you are drafting your prospecting emails on a laptop or desktop and you think they look good. I hate to break it to you, but they probably don’t if you aren’t following the “one-swipe” rule.
If you haven’t heard of this rule, don’t worry! You are not alone. Most salespeople have not heard of it either, and that’s why I want to share it with you. The one-swipe rule is where your email can be read on a smartphone with only one-swipe. If your prospecting email requires that the person scroll for 3 miles to read it, forget it, they won’t read it.
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Take a moment to think about how you look at your emails on your tablet or smartphone. If it’s long, you probably just click delete, because