Do Sales Kickoffs Cost You Money or Make You Money?

Do Sales Kickoffs Cost You Money or Make You Money?
leadershipteam
Fri, 01/24/2020 – 09:36
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This is the time of year in the sales profession when companies bring their sellers together for the purpose of education, motivation and a roll out of new products and services.
Sales kickoffs are a big investment of time and money.  So is the investment worth it?
My answer is a resounding Yes!
As a former vice president of sales, I quickly realized that accounting systems don’t capture the true ROI from a sales meeting. Accounting systems are good at capturing expenses incurred from conducting a sales kick-off: food, lodging, speakers, entertainment. But these same systems are not good at capturing the revenue resulting from the many intangibles produced from a great sales kick-off.  Intangibles such as:
Team building. Stand in the lobby of a hotel or conference