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Crikey, I Shipped It!

Bernadette McClelland - 31 January 2019

I have always said to my kids, ‘behave yourself because you never know who’s watching’. Like all kids, without fail, they listen to their mum (she says tongue in cheek!)
But the point I am making is you never know who is watching you. Not from a creepy, stalking way, but more an observational perspective.
And today, our personal branding extends way past a name on a building, a copyright mark that we might put against our initials, or the bio we choose to add to any profile we put on the web.
Things you say, things you write, things you share, all add up because these are the ways we all show up in today’s interconnected world.
And we all need to ‘show up’ .
Seth Godin tells us we need to ‘ship our art’, no matter what we fear. To put a project out into the world, no matter what the project. To

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