In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Dwell Time, Episodic Storytelling, and the Dolittle Effect
Negotiating
Tip for Dealing with Price Pressure
One way to deal with price pressure (there are others) “Persist — with Justification.” If you can justify your terms, it is not … [Read more...] about Tip for Dealing with Price Pressure
Win-Win Negotiating
Oftentimes, people view negotiating as one person trying to get something from another person. However, it does not have to be a process that leaves … [Read more...] about Win-Win Negotiating