Becoming A Difference Maker In Your Industry 

By Kayla Beard, Marketing Intern at Heinz Marketing
Over the past four months, there has been so much change to everyone’s lives. Unfortunately, change is not something new that’s come out of the coronavirus pandemic. Change is inevitable and is a constant whether we recognize it or not. While some people don’t like change, leading the change in business organizations is essential to maintaining success in your industry. 
Latane Conant, CMO at 6sense, just released the book #NoForms #NoSpam #NoColdCalls that targets a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. Conant outlines how to improve and enhance different roles within a business organization. 
What Is A Difference Maker And Why Do You Want To Be One? 
As Latané Conant lays out in her book #NoForms, #NoSpam #NoColdCalls, difference makers are those in the industry