B2B Reads: UX vs. UI, Reputation, and Mindset Infections

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to create, operationalize and maintain a target account list
The target account list forms the foundation of Account-Based Marketing. Here’s a look at different approaches and ideas you can employ for assembling this key strategic element. Thanks, Peter Isaacson.
Sales Managers: Become a Servant Leader
Make sure you’re putting the needs of your team first. Thanks for the advice, Dave Mattson.
UX vs. UI: What’s the Difference?
Are you familiar with user experience (UX) and user interface (UI)? Here’s a breakdown as well as how to distinguish the two. Thanks for the article, Caroline Forsey.
27 Reasons People Aren’t Reading Your Blog Posts
Not getting as many blog post views as you’d