B2B Reads: Talk Triggers, Subject Lines, and Team Selling

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
5 Types of Talk Triggers to Get People Talking About You
A closer look at talk triggers and how you can use them. Thanks, Rebecca Whitaker.
The 3 Key Attributes of a Scalable Marketing System
Want to better your marketing system? Make sure you have these 3 attributes. Thanks for the advice, Lynn Tan.
How Inbound and ABM Can Go Hand-in-Hand to Drive Growth
You don’t have to use only one strategy at a time, sometimes your strategies need to work together for the best result. Great article, Amanda Nielsen.
How to Create Effective Sales Enablement Content
How your sales and marketing teams can work together to create the best sales enablement content.