B2B Reads: Surprising Prospects and Sales Rules Begging to be Broken

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Four Niche-Industry Social Media Marketing Campaigns Done Right
A great look at four successful social media marketing campaigns in niche industries and what you can learn from them. Thanks for the article, Brandon Lewis.
2 Things Your Business Needs to Support Customer Retention
A look at a few things you can build into your business model to simplify customer retention in the long term. Thanks for the advice, Agi Marx.
Four Inside Sales Rules That Beg to Be Broken
Some common inside sales rules that may need to be reconsidered when looking at the evidence. Thanks for your insight, Ed Shineman.
Sales Pipeline Data Shows That Most Late Stage Opportunities Just Aren’t
Organizations must move