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B2B Reads: Page One, Predictability, and Polarity Maps

Matt Heinz - 29 August 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Seven Factors That Separate Winners From Losers In An Economic Downturn
Some factors to consider to make sure you’re a winner during this economic downturn we’re in. Thanks for your insight, Henrik Larsson-Broman.
How to Target the Right Accounts and Other ABM Insights From a CMO
Three insights from an expert that will help you grow your ABM strategy. Thanks, Tracy Eiler.
Is Your Strategy Top-Down, Bottom-Up Or Sideways?
A look at 3 different strategic approaches and when to use each of them. Thanks for the tips, Jarret Jackson.
How to Scale an SDR Team When Everyone Is WFH
SDRs can need a lot more attention when starting out, which can be challenging

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