B2B Reads: Organizational Culture, Decoding Customers, and College Football

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The Importance Of Organizational Culture For Sales Teams, with Justin Hiatt, Episode #103
Great podcast and recap on the importance of organizational culture. Thanks, Mario Martinez Jr..
Why is No-One Talking About B2B Creative?
Is B2B creative an afterthought now? Maybe it shouldn’t be. Thanks for your insight, Howard J. Sewell.
How Account-Based Marketing Can Boost Sales Enablement in Your Company
Some sales teams are still hesitant to join the world of ABM, but implementing an ABM strategy might be the best way to bring an effective sales enablement effort to your organization. Thanks for your input, Marne Reed.
Demand Generation and Thought Leadership: Why You Need Both
Do you really know the