B2B Reads: Objection Handling, Risk Taking, and the Benefit of the Doubt

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Four Tips for Providing Great Webinars in 2020
Traditional marketing methods have had to shift with social distancing, and webinars are taking over. Here’s how to make your webinars great. Thanks for the tips, Andrea Bartman.
From Brand Trust to Brand Advocacy
Today buyers need to trust your product before they get to you, unlike in the past. Thanks for your insight, Colleen Francis.
Great Storytelling Connects Employees to Their Work
In most organizations with a strong sense of moral motivation, the leaders are always great storytellers, and that’s no coincidence. Thanks for your thoughts, Joseph Grenny.
7 Books to Build a More Solid and Emphatic Foundation for Marketing
Looking for some summer