B2B Reads: Live Videos, Programmatic Ad Spending, and When ‘Less is More’

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Give Better Answers By Rethinking Your Customers’ Questions
Great look at how to give you customers the answers they need about your company. Thanks, Srijana Angdembey and Jay Baer.
Which Types of Live Video Are People Actually Watching? [New Data]
We’ve all heard by now the perks of video in marketing, but what about live video? What are people actually watching? Thanks for the article, Pamela Bump.
Resources for Building Anti-Racist Organizations
Creating a more just workplace can feel overwhelming. Here are some great tools to check out to make the process less daunting. Great resources via NOBL Collective.
Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts