B2B Reads: Lead Magnets, Email Blacklists, and Post-Vacation Burnout

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How To Create A Successful B2B Influencer Marketing Strategy In Five Steps
Influencer marketing is hot right now, and it’s likely going to stay that way. Here are some tips to get your influencer marketing strategy started. Thanks, Inna Semenyuk.
B2B Branding Lives and Dies by Trust
The perception of trust in your brand can be used to boost branding and marketing, here’s how. Thanks for your thoughts, Bill Fasig.
After the Lead Magnet: How to Nurture B2B Leads
Some helpful advice on nurturing your leads once they’ve downloaded your lead magnet. Great article, Andrew Yedlin.
Align Sales and Marketing with Trust
Another look at the importance of sales and marketing aligning to