B2B Reads: Lead Generation, Video Marketing, and Hiring Salespeople

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here are some B2B Reads we love:
We Asked 11 Sales Influencers about How to Build Trust in the Sales Process. Their Responses May Surprise You
Many people feel trust is the most important thing to look for in a salesperson. Thanks for sharing some tips on how to increase trust, Sean Callahan.
Six Overlooked Factors When Hiring Salespeople
Hiring the right salesperson can hugely reduce turnover. Great article, Dave Kurlan.
22 Things You Wish Marketers Would Stop Doing on Social Media
Some great tips on what not to do. Helping brands effectively use their “digital megaphone.” Thanks, Ann Gynn.
The Psychology Of Pricing
Lars Lofgren dives into the dynamics of