B2B Reads: Influencer Marketing and the ‘Yanny vs. Laurel’ Debate

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Thanks For Training Me Not To Answer My Phone!
With the technology and multitude of new channels today, is marketing training you not to answer your phones? Thanks for your insight, David Brock.
Your Reps Think You’re Wasting Their Time (This Is Why)
3 meetings that you want to avoid as a sales manager. Thanks for the advice, Jason Jordan.
Why More Women Should Be Part of Your Sales Team
A great look at the power women have on your sales teams. Great article, Barbara Giamanco.
Building a Strong Sales Culture Is Everyone’s Job
Creating a great sales culture isn’t just the responsibility of sales leaders. Everyone has to be involved. Thanks, Colleen