B2B Reads: Humanity, the Cardinal Sin, and Getting Leads Unstuck

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
4 Ways Companies Can Bring Humanity Back to Business
Sales and marketing don’t have to be a numbers game, humans need connection. Thanks for the advice, Matt Singer.
Influencer Study Puts Email Last In ROI
Of 150 marketers polled, only 2% say email produces the best ROI. Thanks for the article, Ray Schultz.
Keep Prospects Engaged: 7 Tips for Getting Leads Unstuck
Don’t let your leads stay stuck! Thanks for the tips, Jenny Traster.
13 Common Phrases That Can Ruin Your Sales Script
Some things you might want to avoid when it comes to your sales script. Great read via Forbes.
How to Measure Event Marketing Performance and ROI
Events are one of the biggest