B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Your brand is probably missing out on the true value of influencers
Social media continues to be a powerful medium and has only grown over the years, but are you getting the best value out of your influencers? Thanks for your thoughts, Andres Echenique.
Can You Create a Meaningful Experience in a Virtual Conference?
Some helpful advice for creating a meaningful virtual conference that will stand out in the crowd of virtual conferences these days. Thanks, Jennifer Smith.
How to Fight the Groupthink That Happens When We Work Virtually
Groupthink can be more common in this new virtual world, here are some ways to promote more creative thinking instead. Thanks for