B2B Reads: Gating Content, Lottery Math, and Girl Scout Cookies

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
10 ways to eliminate or reduce time wasted in unnecessary meetings
Meetings are a way of life in company culture, but not all of them are necessary. Here are some methods to ensure you make the best use of your time on company hours. Thanks for the advice, Scott Matteson.
4 Things Your Welcome Email Must Do (and Probably Doesn’t)
First impressions are important! Here’s how to make your welcome emails more effective. Thanks for the tips, Ryan Pinkham.
Gated vs. Ungated Content: What, Why, Which and When
When is the appropriate time to gate or not gate your content? Thanks for your insight, Carlos Gil.
Should I Design My Demand Gen