B2B Reads: Funnel Fundamentals and AI in B2B

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
10  Top of Funnel Fundamentals
Some great advice when it comes to building your funnel. Thanks, Lori Richardson.
B2B marketers are ‘generally unclear’ of what AI means, according to research
B2B marketers are still in the early stage of understanding AI and what it means for their businesses. Great article, Minda Smiley.
Dear CEO: Fix these three things and increase revenue
Three things your marketing and sales teams need to do to see real results. Thanks for the tips, Dan McDade.
3 Ways Customer Experience Differs From Customer Service
A look at the important difference between customer service and customer experience. Thanks for your thoughts, Carlos Hidalgo.
6 Great Email Lessons From the GDPR