B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The Key to Email Copywriting for the Non-Copywriter
Improving your email copywriting might just be the quickest way to maximize your email ROI. Thanks for your insight, Sharon Ernst.
5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand
Many marketing budgets are tight right now, so companies are looking for creative, low-cost ways to drive demand. What better, cheaper way than your own blog? Thanks for the tips, Howard J. Sewell.
9 Questions to Think Like a Client and Win Big Deals
Some questions to ask yourself or your team that might help improve your sales results. Thanks, Anthony Iannarino.
On Measuring Sales Performance
Measuring sales performance, especially in B2B sales,