B2B Reads: Cold Emails, ABM Trends, and Agile Marketing Myths

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Want to Maximize Cold Email Intrigue? Show, Don’t Tell
Why tell people about your product when you can show them exactly what it does? Thanks for your thoughts, Shawn Sandy.
Do We Need Sales People Any Longer?
A look at the necessity of sales people in today’s world. Thanks for your insight, David Brock.
Marketing And Sales Need to Rally Around A Single Story
The method for aligning sales and marketing is still underdeveloped, but they should start with the same story. Thanks, Chris Wallace.
This Is the No. 1 Reason You’re Not Closing More Sales
The balance of power has shifted largely to the customer. Understanding that could be the key to