B2B Reads: Charisma, Content Creation, and the New ABCs of Sales

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
The ABCs Of Selling: Actually, Be Confirming
The ABCs of Selling have changed with todays market. Instead of Always Be Closing, we should Actually Be Confirming. Thanks for your thoughts, Ian Altman.
Don’t assume your team knows how to ask for referrals.
Telling doesn’t translate to doing. Your team might not know the best way to ask for referrals. Thanks for your insight, Joanne Black.
Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix
Expectations for marketing are higher than ever amongst business leaders and customers alike. It’s important to build trust and influence. Thanks for the tips, Lee Odden.
The 101 of Scaling Strategic ABM