B2B Reads: CCPA, Email Pitching, and Future-Proof Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
4 Future-Proof Marketing Tips from Top CMOs in 2020
With all the new tricks for staying up to date in the ever-changing marketing world, here are some things that will help you be future-proof. Thanks for the tips, Jozi Hall.
Five Content Marketing Myths Debunked
A look at some of the most common content marketing myths and how to overcome them. Thanks for your insight, Kevin Lindsay.
What’s Next for CMOs in 2020?
2020 planning is in full swing for CMOs. Here are some ways to build a better marketing strategy this year. Thanks, Lynne Capozzi.
“What Problem Is The Customer Trying To Solve?”
Don’t define the problem your customer is trying to