B2B Reads: Blaming Zoom, Acquisition Attribution, and Meetings

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Buyers Leave Your Clients. Find Them and Sell to Them Again.
Companies obsess over cold outreach, but what marketers really want is warm leads. Thanks for your insight, Blake Johnston.
How to run an effective virtual meeting: Stop blaming Zoom!
Time spent in meetings has only grown during the pandemic, but virtual meeting platforms have gotten old quick. Here are some ways to keep an effective virtual meeting. Thanks, Julie Winkle Giulioni.
5 Ways to Keep Your Team Close in a Virtual World
Some great ways to keep the team comradery up while working from home. Thanks for the ideas, Kaitlyn Martins.
3 Creative Ways to Use Video to Land Your Next