B2B Reads: B2B Reads: Podcasting, Voice Marketing Funnel, and Original Research

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
7 Reasons Why ABM Fails and How to Avoid Them
Implementing ABM certainly comes with its challenges. Here are some ways you can avoid some of those potential failures. Thanks for the advice, Wolfram van Wezel.
How to Effectively Use Marketing Content In the Mid-Funnel
While the phrase “content is king” may be dying out, content really is king now more than ever. Thanks for the tips, Adam Little.
The future of podcasting: Can the business of audio content catch up with the creative revolution?
A look at what’s next in the world of podcasting and the audio business. Thanks, Todd Bishop.
How to Leverage B2B Podcasts to Expand Your Reach and