B2B Reads: B2B Reads: Negotiations, Direct Mail, and Breakup Emails

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]
Great infographic on why combining direct mail and digital can help you cut through all the digital marketing clutter. Thanks, Vahe Habeshian.
In Negotiations, Givers Are Smarter Than Takers
An interesting look at the science behind why givers can be more successful in negotiations than takers. Great read, Adam Grant.
Are You Wearing Your People Out With Entirely Too Much Zoom?
While zoom has given a lot of opportunity to connect more during these times, having nothing but zoom meetings can wear your employees out. Thanks for your thoughts, David C. Baker.
Here’s How to Turn Your Webinars into Pipeline
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