B2B Reads: Attribution, Buzzwords and SKOs

 
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
What Are the Characteristics of High ROI Marketing Teams?
Effective marketing organizations have high ROI, but how can your team accomplish this? Thanks for your insight, Jordan Con.
Attribution Still a Huge Challenge for B2B Marketers: Report
Lengthy sales cycles, numerous touchpoints and too much data are among the biggest hurdles B2B marketers face when it comes to accurate attribution. Great article, Beth Negus Viveiros.
B2B Sales Road Has Grown More Long And Winding: Study
Despite technology, the B2B sales journey is more complex and has more detours than it ever did. Thanks for your thoughts, Ray Schultz.
3 Common Scenarios that Make Your Customer the Sales Person
Some common scenarios you’ll probably