B2B Reads: Attribution, Barriers, and Storytelling

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
3 Attribution Considerations for B2B Lead Generation
Three attribution modeling concepts and the paid credit metric to help marketers better understand their marketing campaigns. Great article, Manny Rivas.
What’s Your Answer? 25 Questions from Content Marketing Experts
Some of the best questions the presenters at Content Marketing World have been asked about content marketing. Thanks for putting this together, Ann Gynn.
The Biggest Barriers to Successful Marketing Attribution
One of the biggest barriers marketers are seeing today are technology and data changes. Here’s a look at a study on the subject. Thanks, Ayaz Nanji.
Building a servant-led culture
Some advice for building a culture in your business that is based on service to