B2B Reads: Abandoned Carts, CCPA, and Going Viral

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Many Executives Are Afraid of Finance. Here’s How They Can Gain Confidence
A look at how managers can increase their understanding of how finance works. Thanks for your insight, Mihir Desai.
The 11 Best Abandoned Cart Emails To Win Back Customers
How to convert lost business and turn a lost profit into a brand enthusiast. Thanks, Rebecca White.
Fierce Prioritization
Fierce prioritization can apply to more than just business. Thanks for your thoughts, Brad Feld.
CCPA: What B2B Marketers Need to Know
Are you familiar with CCPA? Here’s what you need to know. Thanks, Howard J. Sewell.
How to Achieve Marketing & Sales Alignment to Build Brand Trust
Marketing and sales alignment is a known