B2B Reads: 2021 Planning, Personal Branding, and Resistance to Change

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
How to Use Video on Websites the Right Way
Video can make your website more engaging, but only if you do it right. Thanks for the tips, Kendall Walters.
Proper 2021 Planning Will Require a New Level of Focus
Coming out of 2020, it’s time to capitalize on the market with a focused  plan for 2021. Thanks for your insight, Tony Erickson.
How To Sell More With The Trust, Align, Grow Framework
Selling shouldn’t just be about growing your own business, but helping the customer grow theirs as well. Great advice, George Brontén.
The 4 Key Signs Your Marketing and Sales Teams Aren’t Aligned
Great look at what can happen when marketing and