Sue Barrett

In 30 seconds Key Takeaways: The Problem: Younger B2B buyers are ghosting phone calls during research phases. Research shows 71 per cent of … [Read more...] about Is it Harder to Reach Younger B2B Buyers via Phone? Yes, and Here’s Why

Join Our Webinar: Register Here As Barrett Consulting celebrates 30 years of pioneering change and helping people engage, communicate, collaborate, … [Read more...] about Join Our Webinar: Beyond the Hype – Mastering AI for Real-World Business Success

In 30 seconds Key Takeaways: The Problem: Automation is eroding human connection. Research shows 68% of customers leave because they feel companies … [Read more...] about Rebel Rebel Modern Love: Building Customer Loyalty Through Empathy & Trust

In 30 seconds Key Takeaways: The Problem: Most B2B teams are dabbling with AI but lack confidence in using it effectively. Without clear government … [Read more...] about The AI Wild West: Why Most Teams Are Only Dabbling (& How To Fix That)

In 30 seconds Sales professionals have unconscious “tells”—habits that instantly signal to prospects “I’m here to sell, not understand you.” Common … [Read more...] about Your Sales ‘Tell’: The Unconscious Habit That’s Costing You Deals

In 30 seconds Thirty years ago, we chose selling better over selling more. The philosophy? Adaptation, evolution, and progress. Think of a sailboat … [Read more...] about Selling Better: Aiming for Better, Not Perfect