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Sue Barrett

The First 5 Minutes: How to Stop Sounding Like a Vendor

Sue Barrett - 2 April 2026

In 30 seconds The Problem: Most salespeople sabotage their credibility in the first five minutes. They over-apologise, fill time with aimless small … [Read more...] about The First 5 Minutes: How to Stop Sounding Like a Vendor

Does Sales Have a Seat at Its Own C-suite Table?

Sue Barrett - 27 March 2026

In 30 seconds The Problem: Sales is handed strategy, not invited to shape it. Excluded from executive decisions, frontline teams default to … [Read more...] about Does Sales Have a Seat at Its Own C-suite Table?

Your best salesperson isn’t in Sales. And they don’t even know they’re selling

Sue Barrett - 20 March 2026

In 30 seconds The Problem: Most organisations train only their quota-carrying salespeople, leaving 80% of their commercial talent – engineers, … [Read more...] about Your best salesperson isn’t in Sales. And they don’t even know they’re selling

Landing on the Hudson – Again. Leading Through Disruption

Sue Barrett - 11 March 2026

In 30 seconds The Problem: Global instability – geopolitical tensions, oil volatility, supply chain pressure – is creating real uncertainty for … [Read more...] about Landing on the Hudson – Again. Leading Through Disruption

The Sales Veteran’s Dilemma: Why the Best Keep Raising Their Game

Sue Barrett - 6 March 2026

In 30 seconds The Problem: Seasoned sales professionals with decades of results, relationships, and reputation often stall when new methodologies … [Read more...] about The Sales Veteran’s Dilemma: Why the Best Keep Raising Their Game

From Vendor to Strategic Partner: Why Your C-Suite Seat Depends on It

Sue Barrett - 27 February 2026

In 30 seconds The Problem: If your sales conversations revolve around pricing and features, you’re a vendor – easily replaced, first to be cut, and … [Read more...] about From Vendor to Strategic Partner: Why Your C-Suite Seat Depends on It

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