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Sue Barrett

Rebel Rebel Modern Love: Building Customer Loyalty Through Empathy & Trust

Sue Barrett - 13 November 2025

In 30 seconds Key Takeaways: The Problem: Automation is eroding human connection. Research shows 68% of customers leave because they feel companies … [Read more...] about Rebel Rebel Modern Love: Building Customer Loyalty Through Empathy & Trust

The AI Wild West: Why Most Teams Are Only Dabbling (& How To Fix That)

Sue Barrett - 7 November 2025

In 30 seconds Key Takeaways: The Problem: Most B2B teams are dabbling with AI but lack confidence in using it effectively. Without clear government … [Read more...] about The AI Wild West: Why Most Teams Are Only Dabbling (& How To Fix That)

Your Sales ‘Tell’: The Unconscious Habit That’s Costing You Deals

Sue Barrett - 30 October 2025

In 30 seconds Sales professionals have unconscious “tells”—habits that instantly signal to prospects “I’m here to sell, not understand you.” Common … [Read more...] about Your Sales ‘Tell’: The Unconscious Habit That’s Costing You Deals

Selling Better: Aiming for Better, Not Perfect

Sue Barrett - 23 October 2025

In 30 seconds Thirty years ago, we chose selling better over selling more. The philosophy? Adaptation, evolution, and progress. Think of a sailboat … [Read more...] about Selling Better: Aiming for Better, Not Perfect

The Competitive Advantage Hiding in Plain Sight

Sue Barrett - 17 October 2025

In 30 seconds What if your competitors are overlooking talent that delivers 8% higher quota attainment? Xactly’s research shows women hit 86% of … [Read more...] about The Competitive Advantage Hiding in Plain Sight

The Last Holdouts: Where Transactional B2B Selling Still Exists (And Why It Won’t For Long)

Sue Barrett - 10 October 2025

In 30 seconds Digital platforms now dominate B2B transactions, with over 75% of buyers preferring self-service for simple purchases. Modern buyers … [Read more...] about The Last Holdouts: Where Transactional B2B Selling Still Exists (And Why It Won’t For Long)

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