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Sue Barrett

Selling Better: Aiming for Better, Not Perfect

Sue Barrett - 23 October 2025

In 30 seconds Thirty years ago, we chose selling better over selling more. The philosophy? Adaptation, evolution, and progress. Think of a sailboat … [Read more...] about Selling Better: Aiming for Better, Not Perfect

The Competitive Advantage Hiding in Plain Sight

Sue Barrett - 17 October 2025

In 30 seconds What if your competitors are overlooking talent that delivers 8% higher quota attainment? Xactly’s research shows women hit 86% of … [Read more...] about The Competitive Advantage Hiding in Plain Sight

The Last Holdouts: Where Transactional B2B Selling Still Exists (And Why It Won’t For Long)

Sue Barrett - 10 October 2025

In 30 seconds Digital platforms now dominate B2B transactions, with over 75% of buyers preferring self-service for simple purchases. Modern buyers … [Read more...] about The Last Holdouts: Where Transactional B2B Selling Still Exists (And Why It Won’t For Long)

One Bad Apple: Why Your Team’s Weakest Link Matters More Than You Think

Sue Barrett - 3 October 2025

In 30 seconds Watch who you let near your mind. Professor Will Felps proved what leaders have long suspected: a single toxic team member can reduce … [Read more...] about One Bad Apple: Why Your Team’s Weakest Link Matters More Than You Think

Rebel Rebel Sound & Vision: Picking Up Weak Signals Leading into the Future

Sue Barrett - 26 September 2025

In 30 seconds “Tomorrow belongs to those who can hear it coming.” David Bowie Bowie’s genius wasn’t just artistic, it was strategic. He launched … [Read more...] about Rebel Rebel Sound & Vision: Picking Up Weak Signals Leading into the Future

How to Sell Better using AI (no tech skills required)

Sue Barrett - 19 September 2025

In 30 seconds Many sales teams struggle with AI adoption despite promising stats showing 90% faster proposals and 30% higher email response rates. The … [Read more...] about How to Sell Better using AI (no tech skills required)

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