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Sue Barrett

Landing on the Hudson – Again. Leading Through Disruption

Sue Barrett - 11 March 2026

In 30 seconds The Problem: Global instability – geopolitical tensions, oil volatility, supply chain pressure – is creating real uncertainty for … [Read more...] about Landing on the Hudson – Again. Leading Through Disruption

The Sales Veteran’s Dilemma: Why the Best Keep Raising Their Game

Sue Barrett - 6 March 2026

In 30 seconds The Problem: Seasoned sales professionals with decades of results, relationships, and reputation often stall when new methodologies … [Read more...] about The Sales Veteran’s Dilemma: Why the Best Keep Raising Their Game

From Vendor to Strategic Partner: Why Your C-Suite Seat Depends on It

Sue Barrett - 27 February 2026

In 30 seconds The Problem: If your sales conversations revolve around pricing and features, you’re a vendor – easily replaced, first to be cut, and … [Read more...] about From Vendor to Strategic Partner: Why Your C-Suite Seat Depends on It

Navigating Committee Gridlock: Why Your Best Deals Are Dying in Silence

Sue Barrett - 19 February 2026

In 30 seconds The Problem: Enterprise deals now require 6-10 stakeholders to align, each with competing priorities and different risk lenses. Deals … [Read more...] about Navigating Committee Gridlock: Why Your Best Deals Are Dying in Silence

The Founder Trap – When Your Success Becomes Your Ceiling

Sue Barrett - 12 February 2026

In 30 seconds The Problem: You’ve built a $5M business on personal relationships and heroic effort – but that’s your ceiling. 78% of companies with … [Read more...] about The Founder Trap – When Your Success Becomes Your Ceiling

Is your tech stack full but your calendar empty? Let’s talk about the Conversation Gap

Sue Barrett - 3 February 2026

In 30 seconds The Problem:  B2B sales teams have world-class CRM systems and cutting-edge AI tools, yet pipelines are stalling. Research shows … [Read more...] about Is your tech stack full but your calendar empty? Let’s talk about the Conversation Gap

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