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Sue Barrett

The Founder Trap – When Your Success Becomes Your Ceiling

Sue Barrett - 12 February 2026

In 30 seconds The Problem: You’ve built a $5M business on personal relationships and heroic effort – but that’s your ceiling. 78% of companies with … [Read more...] about The Founder Trap – When Your Success Becomes Your Ceiling

Is your tech stack full but your calendar empty? Let’s talk about the Conversation Gap

Sue Barrett - 3 February 2026

In 30 seconds The Problem:  B2B sales teams have world-class CRM systems and cutting-edge AI tools, yet pipelines are stalling. Research shows … [Read more...] about Is your tech stack full but your calendar empty? Let’s talk about the Conversation Gap

The “Just” Trap: How Lazy Leadership Kills Sales Performance

Sue Barrett - 30 January 2026

In 30 seconds The Problem: Leaders use “just” language – “just use the CRM,” “just focus on value” – which is lazy thinking disguised as decisiveness. … [Read more...] about The “Just” Trap: How Lazy Leadership Kills Sales Performance

Sales Telemetry: Why Excellence Lives in 273 Micro-Steps

Sue Barrett - 22 January 2026

In 30 seconds The Problem: Traditional “hero” sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable … [Read more...] about Sales Telemetry: Why Excellence Lives in 273 Micro-Steps

The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier

Sue Barrett - 15 January 2026

In 30 seconds The Problem: Leaders confuse complexity with clutter. They think “making life easier” means cutting steps and removing structure. … [Read more...] about The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier

31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever

Sue Barrett - 8 January 2026

In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement … [Read more...] about 31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever

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