In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement … [Read more...] about 31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They’re linear, assume predictable buyer paths and … [Read more...] about Why Your Sales Playbook Needs a 2026 Upgrade
What the Hell Happened to B2B Selling in 2025?
In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over … [Read more...] about What the Hell Happened to B2B Selling in 2025?
When AI Hallucinations Derail Your Sales Efforts
In 30 seconds Key Takeaways: The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. … [Read more...] about When AI Hallucinations Derail Your Sales Efforts
Is it Harder to Reach Younger B2B Buyers via Phone? Yes, and Here’s Why
In 30 seconds Key Takeaways: The Problem: Younger B2B buyers are ghosting phone calls during research phases. Research shows 71 per cent of … [Read more...] about Is it Harder to Reach Younger B2B Buyers via Phone? Yes, and Here’s Why
Join Our Webinar: Beyond the Hype – Mastering AI for Real-World Business Success
Join Our Webinar: Register Here As Barrett Consulting celebrates 30 years of pioneering change and helping people engage, communicate, collaborate, … [Read more...] about Join Our Webinar: Beyond the Hype – Mastering AI for Real-World Business Success
