In 30 seconds The Problem: Traditional “hero” sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable … [Read more...] about Sales Telemetry: Why Excellence Lives in 273 Micro-Steps
The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier
In 30 seconds The Problem: Leaders confuse complexity with clutter. They think “making life easier” means cutting steps and removing structure. … [Read more...] about The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement … [Read more...] about 31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They’re linear, assume predictable buyer paths and … [Read more...] about Why Your Sales Playbook Needs a 2026 Upgrade
What the Hell Happened to B2B Selling in 2025?
In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over … [Read more...] about What the Hell Happened to B2B Selling in 2025?
When AI Hallucinations Derail Your Sales Efforts
In 30 seconds Key Takeaways: The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. … [Read more...] about When AI Hallucinations Derail Your Sales Efforts
