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George Brontén

What is a sales strategy and how do you create one?

George Brontén - 16 May 2018

The right sales strategy is critical to high sales performance. When a great sales strategy is aligned with appropriate sales process, methods, … [Read more...] about What is a sales strategy and how do you create one?

Sales Mastery or Sales Enablement?

George Brontén - 13 May 2018

I've worked with thousands of salespeople in many different industries. Professional selling is changing rapidly with technology-driven automation and … [Read more...] about Sales Mastery or Sales Enablement?

What is sales effectiveness and how do you measure it?

George Brontén - 9 May 2018

What is sales effectiveness? If you ask a room of 100 sales professionals, you’ll likely get 100 different answers. Some will talk about … [Read more...] about What is sales effectiveness and how do you measure it?

How to visualize value to dramatically improve sales outcomes

George Brontén - 6 May 2018

Few factors impact the success of a sale more than how you communicate the value that your product or service will bring to the customer. Yet many … [Read more...] about How to visualize value to dramatically improve sales outcomes

Why Membrain is the sexiest software in the sales industry, according to this expert

George Brontén - 2 May 2018

“It’s the sexiest software to manage sales I’ve ever seen, and makes my job of managing and scaling the business easier.” … [Read more...] about Why Membrain is the sexiest software in the sales industry, according to this expert

Roller Coaster Case

George Brontén - 29 April 2018

Today’s case covers a common issue with a new sales hire’s ability to meet their quota consistently in a complex B2B sales environment. A … [Read more...] about Roller Coaster Case

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