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George Brontén

Sales Enablers: For Best Results, Focus on Sales Force Performance (not Sales Reps)

George Brontén - 27 May 2018

Have you reviewed sales enablement job descriptions lately? As members of the burgeoning Sales Enablement Society or the Sales Enablement Community of … [Read more...] about Sales Enablers: For Best Results, Focus on Sales Force Performance (not Sales Reps)

Is the current SDR model destroying your effectiveness?

George Brontén - 23 May 2018

A lot of companies think that in order to be effective in sales, they need a large team of young, inexpensive "Sales Development Reps" (SDRs) lining … [Read more...] about Is the current SDR model destroying your effectiveness?

The Dismissive Attitude

George Brontén - 20 May 2018

Today’s case covers another common issue with a new sales hire’s ability to hit their sales targets in a complex B2B sales environment. A … [Read more...] about The Dismissive Attitude

What is a sales strategy and how do you create one?

George Brontén - 16 May 2018

The right sales strategy is critical to high sales performance. When a great sales strategy is aligned with appropriate sales process, methods, … [Read more...] about What is a sales strategy and how do you create one?

Sales Mastery or Sales Enablement?

George Brontén - 13 May 2018

I've worked with thousands of salespeople in many different industries. Professional selling is changing rapidly with technology-driven automation and … [Read more...] about Sales Mastery or Sales Enablement?

What is sales effectiveness and how do you measure it?

George Brontén - 9 May 2018

What is sales effectiveness? If you ask a room of 100 sales professionals, you’ll likely get 100 different answers. Some will talk about … [Read more...] about What is sales effectiveness and how do you measure it?

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