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George Brontén

How to train your people not to think

George Brontén - 29 August 2018

I heard a horror story from a sales leader recently whose organization uses about 15 different sales tools. One day, the "cadance tool" was glitching … [Read more...] about How to train your people not to think

Is this the most counterproductive sales metric?

George Brontén - 26 August 2018

If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. Assuming that we have … [Read more...] about Is this the most counterproductive sales metric?

Behind the Scenes with Tamara Schenk, Sales Enablement Book Co-Author

George Brontén - 22 August 2018

Perhaps more than anyone else in the world, Tamara Schenk knows sales enablement. She has been conducting research and publishing studies and … [Read more...] about Behind the Scenes with Tamara Schenk, Sales Enablement Book Co-Author

What Exactly Is Sales Enablement?

George Brontén - 19 August 2018

Sales Enablement is a hot buzzword bingo term these days. The problem is, were you to ask 10 companies what Sales Enablement is, you’d probably … [Read more...] about What Exactly Is Sales Enablement?

Who is the “Decision Maker”? 3 common sales mistakes and how to solve them

George Brontén - 15 August 2018

Most salespeople don’t really know what a buying decision maker is, even though they think they do. This fact is an often unidentified cause of … [Read more...] about Who is the “Decision Maker”? 3 common sales mistakes and how to solve them

How to Navigate the Jungle of Sales Tech

George Brontén - 12 August 2018

An interview with Smart Selling Tools founder, Nancy Nardin … [Read more...] about How to Navigate the Jungle of Sales Tech

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