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George Brontén

Will robots one day replace your salespeople?

George Brontén - 10 October 2018

We’re still underestimating artificial intelligence, says Andrew McAfee. That was the premise of his presentation at the Nordic Business Forum … [Read more...] about Will robots one day replace your salespeople?

Sales And Sales Management Is Broken

George Brontén - 7 October 2018

I have to admit being consumed with CSO Insights latest Sales Performance Report. If you haven’t had the opportunity to read it, make sure you … [Read more...] about Sales And Sales Management Is Broken

CEO: Here are 4 things your sales director is hiding from you

George Brontén - 3 October 2018

I had an interesting conversation with the founder of a sales technology company recently. Their technology was designed to provide greater … [Read more...] about CEO: Here are 4 things your sales director is hiding from you

Confronting ‘The Challenger Sale’

George Brontén - 30 September 2018

The Challenger Sale has been called the best marketed but worse executed sales program in history. Is this assessment fair or evidence of sour grapes … [Read more...] about Confronting ‘The Challenger Sale’

How to Make the Mistakes that Cost a German Grocer $500 Million

George Brontén - 26 September 2018

In July, German grocery chain Lidl announced that it was calling it quits on a massive project to upgrade their inventory management system, a project … [Read more...] about How to Make the Mistakes that Cost a German Grocer $500 Million

Communicating Your Value

George Brontén - 23 September 2018

It's truly amazing how seller's emphasize 'unique' features or benefits that, in the eyes of the buyer, look pretty much the same as their … [Read more...] about Communicating Your Value

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